Communication Strategy

WHY DO YOU NEED A COMMUNICATION STRATEGY?

Driving and inspiring change is a challenge that most organizations are facing today. By showing up and involving people in the transformation, you’ll empower people to collaborate, adopt technology, and work in new ways.

Without proper communication, a PLM transformation can:

  • Take longer than anticipated which results in higher costs
  • Leave people feeling frustrated and confused about the changes
  • Cause a breakdown of communication between IT and business
  • Deter users from adopting the new systems

Smart communication creates a strong company culture which promotes the transparency, learning, change, and growth that winning PLM transformations share.

What is a communication strategy?

A PLM communication strategy helps companies to build awareness and support for organizational change. In practice, it’s a plan to help stakeholders understand what is changing and why. It shows them how these changes will specifically affect them through planned communication bites which are delivered frequently.

Some of the Top Questions a Communication Strategy Answers:

WHEN DO YOU NEED A
COMMUNICATION STRATEGY?

How do we prepare a communication strategy?

WS 1 - 1,5 hours

Audience and Goals

Gather information about the communication objectives and the key stakeholders.

WS 2 - 1,5 hours

Persona Analysis

Map stakeholders, key personas, and identify opportunities and risks.

WS 3 – 1,5 hours

Key Messages and Channels

Map existing content and create a content development plan.

WS 4 – 1,5 hours

Editorial Calendar

Schedule key communications and workshops.

WS 5 - 1 hour

Communication Plan

Write a communication plan to set the work in stone.

COMMUNICATION STRATEGY

Estimated effort : 8 days